By this point we had a deep understanding of the area and its history and thanks to that, we were contracted to take our expertise in video production and our new found knowledge in the Norfolk, VA story and to mesh that with the Hilton brand in order to create a symbiosis between Norfolk and Hilton. While our deliverable was to be a 3D video production of the hotel and the surrounding area, Hilton were to provide video clips of senior management talking about Norfolk and the value Hilton’s brand could bring to the area. We created separate video clips that could be used both by brokers and by Hilton in an extended video edit in order to provide both with versatile marketing tools.
The outcome was that by the time construction was complete in May 2017, the conference facilities that were one of the signature amenities of the hotel and the key selling points were fully booked until early 2018. Hilton’s marketing team cited Clout Studio’s visuals as an important factor in the success of the marketing efforts for the project and CNN included the hotel in the top 15 Southern cities to visit of 2017.