The Challenge
As well as delivering a great image we also had to make sure our bid was successful, our first task was to gather references that would inspire the client so we we put together a conceptual board.
Had we tried to create a render from scratch including background and all the elements that needed to be shown we could have ended up working around the clock with no guarantee we could reach deadline producing something our client and our team would be happy with, to mitigate that we proposed doing things a little bit different.
We asked if it was possible to get photography of the location as that can help reduce the amount of modelling and rendering we would need to do in such a short window, our client agreed to go to the site and take some shots. We received those which were a big help but they presented us with another issue, it was the middle of Winter and the idea was to show the bridge as alive as possible, so we had to turn it into Spring which we were able to do with our excellent post-production capabilities.
The Process
We agreed that the background was going to be a photomontage and that the only thing that needed to be modeled was the bridge itself, we placed the bridge in its place, turned trees to a blooming green, added people enjoying the outdoors life of Washington, DC during Spring and within x days we delivered the final scene, our client was happy with the result and the render was submitted to the Washingtonian magazine to be published.
Keys to Success
Understanding the needs of this particular project, knowing our limitations and capabilities, client willing to work in collaboration. These elements are the foundation of almost all successful projects.